Hello Boudreau

Magic Wands

, by Kelly

Hip. Quirky. Fashionable. Ella Moss.

Ella moss is one of my favorite brands. Getting approved to affiliate with them through my blog is such a privilege! I love Ella Moss clothing because it's SO COMFORTABLE. I have the striped Ringo Henley shirt pictured below in like..every color.

Ringo Henley | Aztec Drawstring Short | Maya Maxi Dress | Chelsey Maxi Dress

Hip. Quirky. Fashionable. These three words not only describe the ella moss collection, but its founder and designer, Pamella Protzel Scott. An LA girl at heart, Protzel Scott’s vision and unique style have made Ella Moss one of the fashion world’s hottest contemporary collections in just a few short years. Protzel Scott has always found inspiration in art, fashion, people and traveling, beginning with after-school trips to Beverly Hills and excursions to Parisian fleamarkets as a teenager. However it was only after years of having friends raid her closets for her handmade t-shirts and prized vintage pieces that she began to realize that fashion design might be her true calling. It was then that Protzel Scott decided to transfer from Pasadena’s Art Center (where she had been studying graphic design) and enroll at The Fashion Institute of Design & Merchandising in Los Angeles.

After college, Protzel Scott was hired by Moise Emquies and began working for him at his company, Mo Industries. For the next 3 or so years, Protzel Scott worked with Moise on Leopold (a t-shirt, home and intimates line) until they decided to join forces and create Ella Moss (named after Pamella’s nickname “Ella” and Moise’s nickname, “Moss”). Designed to be comfortable, fashionable and casual, but with a bit of an edge, the brand reflects the personalities of its creators.

Within just a few short months, Ella Moss began generating significant buzz and was literally catapulted into fame when Protzel Scott designed a green striped cotton dress that was worn by Sarah Jessica Parker’s character Carrie Bradshaw on Sex and the City. Protzel Scott’s inspiration for that dress – and many subsequent designs – is indicative of the feel of the collection as a whole and what she describes as “flowy femininity with the comfort level of a t-shirt.” Today Ella Moss has a strong celebrity following and is often seen on the likes of Gwenyth Paltrow, Cameron Diaz, Kirsten Dunst, and Liv Tyler, who love the line’s bright color palettes, simple shapes and soft, wearable cottons. Ella Moss retails at exclusive department stores and boutiques such as Barneys, Fred Segal, Henri Bendel, Intermix, and Ron Herman LA.

So I guess you could say I'm pretty excited!!

Click here to Shop Ella Moss: a fresh & flirty collection for Women!!!